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Today: March 28, 2025
Today: March 28, 2025
Assistant Professor of Marketing

Assistant Professor of Marketing

Staff Writer

Latest From Assistant Professor of Marketing

Business|Economy|Lifestyle|Opinion

Tipping etiquette and norms are in flux − here's how you can avoid feeling flustered or ripped off

Tipping seems to be more coercive and less tied to service quality these days.

Business|Fashion and Beauty|Food|Health|Lifestyle|Technology

Why more food, toiletry and beauty companies are switching to minimalist package designs

Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.

Why more food, toiletry and beauty companies are switching to minimalist package designs
Arts|Business|Entertainment|Lifestyle|Opinion|Sports|Technology|Videos

Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.

Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
Entertainment|Lifestyle

Are fears of saying ‘no’ overblown?

Nearly 80% of people have accepted invitations to events they didn’t want to attend.

Are fears of saying ‘no’ overblown?
Science|Sports

For many Olympic medalists, silver stings more than bronze

Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.

For many Olympic medalists, silver stings more than bronze
Opinion|Technology

Online fundraising may require different strategies for different devices − new research

Because smartphones can make people focus more on their personal needs, it can be harder to persuade their users to donate on them than it is when someone sees an appeal on their PC.

Online fundraising may require different strategies for different devices − new research
Health|Lifestyle|Technology

How to overcome your device dependency and manage a successful digital detox

Disconnecting from the digital realm from time to time is good for your well-being, but doing so can be difficult. There are steps you can take, however, to get in the habit of putting your phone down.

How to overcome your device dependency and manage a successful digital detox
Business|Economy|Education|Lifestyle|Technology

How to combat toxic bosses: Social media and flexible work can save careers, new research shows

If you have a toxic boss – and who hasn’t? – you can find solace online, or at home.

How to combat toxic bosses: Social media and flexible work can save careers, new research shows

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