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Today: March 31, 2025
Today: March 31, 2025
Associate Professor of Marketing

Associate Professor of Marketing

Staff Writer

Latest From Associate Professor of Marketing

Health|Lifestyle

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals
Food|Opinion

Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers

People may be surprised when they read a nutrition label on a bottle of wine. The industry should take note.

Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers
Entertainment|Health|Lifestyle

I researched the dark side of social media − and heard the same themes in ‘The Tortured Poets Department’

An expert on mental health and social media explains why Taylor Swift’s latest album resonates with her.

Education|Science

Empowering engineering students through storytelling

Researchers asked engineering students to tell stories about challenges they had faced. Telling the stories, students said, made them more likely to stay in their major.

Empowering engineering students through storytelling
Economy|Finance|Lifestyle

Being ‘mindful’ about your bank account can bring more than peace of mind − a researcher explains the payoff

Awareness and acceptance of not only your money, but your feelings about your money, can help guide responsible financial decisions.

Being ‘mindful’ about your bank account can bring more than peace of mind − a researcher explains the payoff
Business|Economy|Technology

Your politics can affect whether you click on sponsored search results, new research shows

Campaigns, take note: Conservatives are more likely to click on search ads.

Your politics can affect whether you click on sponsored search results, new research shows
Business|Food|Science|Technology

Tip pressure might work in the moment, but customers are less likely to return

Research confirms what many coffee shop patrons intuitively know.

Tip pressure might work in the moment, but customers are less likely to return
Business|Economy|Lifestyle|Travel

We surveyed hundreds of vacationers to confirm this ancient wisdom: The journey matters as much as the destination

Vacationers like gathering on social media to discuss their trips – like, really enjoy it. The travel industry should take note.

We surveyed hundreds of vacationers to confirm this ancient wisdom: The journey matters as much as the destination
Entertainment|Lifestyle|Science|Technology

Logging off life but living on: How AI is redefining death, memory and immortality

Ethical and legal issues around death in the digital age are thorny enough dealing with social media accounts. AI puts the notion of a digital afterlife into overdrive.

Logging off life but living on: How AI is redefining death, memory and immortality
Lifestyle|Technology

As Yelp turns 20, online reviews continue to confound and confuse shoppers

No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.

As Yelp turns 20, online reviews continue to confound and confuse shoppers
News

Readers trust journalists less when they debunk rather than confirm claims

Providing a correction can affect how the audience feels about the journalists trying to set the record straight.

Readers trust journalists less when they debunk rather than confirm claims

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