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Today: March 30, 2025
Today: March 30, 2025
McGill University

McGill University

Staff Writer

Latest From McGill University

Business|Science|Technology

Smart brands rein in ad spending when a rival faces a setback − here’s why

A study of a 2014 product recall shows that problems at one company can hurt its competitors, too.

Smart brands rein in ad spending when a rival faces a setback − here’s why
Business|Technology

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

The ‘everything store’ doesn’t offer every type of car, at least not yet. But a pilot program could still be a step toward online auto sales.

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai
Business|Economy|Finance

Wendy’s ‘surge pricing’ mess looks like a case study in stakeholder conflict

Sometimes, good news for investors is bad for consumers.

Business|Economy|Finance

Corporate social responsibility disclosures are a double-edged sword, new research suggests

Corporate social responsibility disclosures impress shoppers but not suppliers, data suggests.

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