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Today: March 16, 2025
Today: March 16, 2025
Professor of Marketing

Professor of Marketing

Staff Writer

Latest From Professor of Marketing

Economy|Travel

Why China’s real estate crisis should make the global travel industry nervous

Big-spending Chinese tourists once buoyed the global travel industry. But with Chinese economy looking a little shaky, more are staying at home.

Lifestyle

Keeping a streak alive can be strong motivation to stick with a chosen activity

A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.

Keeping a streak alive can be strong motivation to stick with a chosen activity
Business|Entertainment|Sports

Super Bowl ads: It’s getting harder for commercials to score with consumers

Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.

Science|Technology

Algorithms help people see and correct their biases, study shows

People are better able to see and correct biases in algorithms’ decisions than in their own decisions, even when algorithms are trained on their decisions.

Algorithms help people see and correct their biases, study shows
Business|Lifestyle|Science

Why sending a belated gift is not as bad as you probably think − and late is better than never

Many people who took part in a series of studies overestimated the negative consequences of sending a late gift.

Why sending a belated gift is not as bad as you probably think − and late is better than never
Americas|Environment|Science|US

How America courted increasingly destructive wildfires − and what that means for protecting homes today

In many parts of the US, Americans must learn to live with fire. That means careful decisions on where homes are built and what’s around them, and allowing more low-risk fires to burn.

How America courted increasingly destructive wildfires − and what that means for protecting homes today
Opinion|Science

Monkeys know who will win the election – primal instincts humans share with them shape voters’ choices

Every human brain still holds primitive instincts that we share with our monkey ancestors. Is that part of your brain in charge when you cast your ballot?

Monkeys know who will win the election – primal instincts humans share with them shape voters’ choices

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