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Christmas is coming earlier each year! From supermarkets to music charts, discover how the holiday season is expanding and why it's happening. Ho ho ho in October?
It looks like Christmas is coming sooner these days — with shops, songs, and events all jumping on the bandwagon earlier and earlier.
"Christmas creep" is turning out to be a real phenomenon. Tinsel and carols are popping up way before turkey day nowadays.
If you feel like eating a mince pie in September, UK supermarkets have got you covered. Products that are exclusive to the Christmas season are hitting the shelves when the leaves are still green. Retail research firm Assosia found the average launch date for these products has moved up by several weeks since 2020.
What is even more fascinating is that Christmas creeping in early is not limited to just the products showing up early in the market.
The music industry has also embraced an earlier start to the holiday season. Christmas tunes are sneaking into the UK Top 40 a good month and a half before Santa's big day. The Christmas tunes always used to be dominated by Mariah Carey. Christmas songs used to largely be heard in December around the world. The change that is reflecting is that tunes like “All I Want for Christmas" are trending even before the winter season begins.
Big cities around the world are getting in on the early bird action for Christmas too. Birmingham's huge Frankfurt-style Christmas market is kicking off on November 1st this year. Talk about keen! This continues a trend of earlier openings observed since at least 2010.
However, not all holiday traditions have succumbed to Christmas creep. The Oxford Street Christmas light switch-on and the launch of the John Lewis Christmas advertisement have maintained relatively consistent dates over the past decade.
Experts attribute the expanding holiday season to consumer demand. A spokesperson for Mr Kipling, a popular mince pie brand, noted that many customers are eager to purchase Christmas items as soon as they appear on shelves in September.’
Spotify streaming charts show that we have all been listening to Christmas tunes including ‘Last Christmas’ in months including July.
The situation is turning out such that the Christmas market overtakes the dates of Halloween and Bonfire Night. People are seemingly loving the extended Christmas celebrations but.
