New York (CNN) โ For decades now, we the people have been remarkably tolerant of all the nickel-and-diming the air travel industrial complex has unleashed on us. (Thatโs largely because of rampant industry consolidation thatโs made US airlines less competitive and more cartel-like, but thatโs a rant for another day.)
Point is, flying sucks. And itโs getting worse.
As if we didnโt have *waves hands at everything* to worry about, airlines are bracing for a slowdown in travel.
Delta, Southwest and American Airlines all cut their first-quarter financial forecasts this week. On top of that, Delta and United said theyโre reducing their capacity for summer travel.
Itโs not entirely clear why but it may have something to do with the two terrifying plane crashes in the first two months of the year; the lingering memory of Boeingโs door-plug blowout just over a year ago; bad weather leading to delays and cancellations; wildfires; mass layoffs leading people to rein in their expenses; businesses scaling back travel because they donโt know whether tariff policies are going to hamstring their operations โฆ
Iโm just spitballing.
Actually, itโs all of those things, as my colleague Chris Isidore reported Tuesday.
โWe saw a pretty immediate stall in both corporate travel and bookings,โ Delta CEO Ed Bastian said at an investor conference Tuesday. โConsumer confidence and certainty in air travel started to wane a little bit as questions of safety came in.โ
Consumers are smart, and theyโre starting to think 2025 might be a good year to stay inside with a good book. (If weโre still allowed those.)
Thatโs bad news for anyone planning to fly this year. When airlines pull back, the experience of flying gets suckier.
โReduced capacityโ is industry-speak for fewer flights. That means the flights that do happen will likely be expensive and packed to the gills. And, when those summer storms inevitably hit, thereโll be fewer options for rebooking.
In response, airlines will be incentivized to extract maximum value from its customers. Which means โ you guessed it โ more and/or worse fees.
Southwest already got that party started on Tuesday, when it decided to ditch the one little luxury it allowed its customers: free checked bags.
Starting at the end of May, the airline will charge for checked bags for all customers save for its โA-Listโ loyalty members, holders of its branded credit card, or those traveling on business class.
In other words, Southwest โ a budget airline thatโs been under intense pressure from activist investor Elliott Management โ is punishing the folks in the cheap seats for having the audacity to bring clothes on vacation.
โIt is clear that the influence of Elliott Management is in control, and they want to make sure the airline is doing what other airlines do, regardless of the fact that Elliott has near-zero airline experience,โ airline consultant Mike Boyd tells me.
What more could they take from us?!
Never underestimate the power of airlines to cleverly wring more money from its customers.
During the pandemic, airlines eliminated change fees โ those surcharges youโd pay for changing your itinerary โ in attempt to woo customers who were reluctant to book travel. But carriers have slowly sneaked some those fees back, in some cases simply building them into their lowest-price fares.
Oh, and you know how annoying it is to board a plane, with people lining up and spilling into the hallway and generally looking like lost sheep? Thatโs a feature, not a bug, as my colleague Nathaniel Meyersohn wrote back in 2023. Airlines could absolutely make boarding easier on everyone, including their own staff. But they recognize they can make money off the folks who are willing to pay to avoid the scrum.
โWatch for all sorts of cabin seating games,โ Boyd said. For example, a โfear-factor seat selection fee,โ in which free seat selection is limited. โThe consumer is still guaranteed a seat, but there is no assurance that what the airline assigns will be a window or an aisle or adjacent to oneโs travel companion.โ
Bottom line: If thereโs a silver lining to all this, Chris tells me, itโs that less demand for seats โ from fear of flying or economic calamity or otherwise โ would make airfares cheaper. โFew things bring down prices quicker than a recession.โ
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