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Today: March 26, 2025

Froot Loops maker WK Kellogg beats revenue estimates on higher prices

FILE PHOTO: Kellogg's cereals, owned by Kellogg Company, are seen for sale in a store in Queens, New York City
July 02, 2024
Reuters - Reuters

(Reuters) - WK Kellogg Co beat Wall Street estimates for quarterly sales on Tuesday, as higher product prices offset pressure from slowing demand for the Froot Loops maker's ready-to-eat breakfast items and snacks.

Like other major brands in the packaged food market, the spun-off North American cereal business of Kellanova has been ramping up prices to shield its margins from an inflation-induced slowdown in consumer spending.

Its pricing rose by 6.3% in the reported quarter, driving volumes down 7%.

Froot Loops maker WK Kellogg beats revenue estimates on higher prices
Kellogg's Corn Flakes, owned by Kellogg Company, are seen for sale in a store in Queens, New York City

Kellanova had also posted better-than-expected quarterly sales and profit last week and maintained the 2024 forecast provided in August.

WK Kellogg reported sales of $707 million for the first quarter ended March 30, above analysts' average estimate of $697.8 million, according to LSEG data.

The Apple Jacks cereal maker also reaffirmed its annual adjusted net sales growth range forecast at down 1% to up 1%.

It reported a net income of $33 million, or 37 cents per share, from $24 million, or 28 cents per share, a year earlier. Analysts were expecting a profit of 38 cents.

(Reporting by Aatrayee Chatterjee in Bengaluru; Editing by Devika Syamnath)

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