The Los Angeles Post
U.S. World Business Lifestyle
Today: April 11, 2025
Today: April 11, 2025

Hulu launches on Disney+ in bid to boost streaming use

FILE PHOTO: Toy figures of people are seen in front of the displayed Disney + logo, in this illustration
July 02, 2024
Lisa Richwine - Reuters

By Lisa Richwine

LOS ANGELES (Reuters) - Walt Disney completed the addition of the general-audience-focused Hulu streaming service to the family friendly Disney+ on Wednesday, putting titles such as "The Bear" and "American Horror Story" in the same app as "Moana" and "Frozen."

The combination, which the company started testing last year, is designed to make viewing more convenient for customers and to increase Disney's streaming subscriptions as cable TV usage declines.

Hulu launches on Disney+ in bid to boost streaming use
Toy figures of people are seen in front of the displayed Hulu logo, in this illustration

Thousands of movies and TV shows from Hulu will be displayed alongside Disney programming across the Disney+ app and in search results. Subscribers who do not yet pay for a Disney+ bundle will see prompts to add Hulu for an extra $2 per month.

Parental control settings will allow subscribers to restrict access to more mature content from Hulu in children's profiles, Disney executives said.

Disney's streaming TV unit has been losing money since Disney+ launched in November 2019. Chief Executive Bob Iger has said the business will turn a profit this year. The media giant is under pressure from activist investors who criticize the company for investing billions in its direct-to-consumer business but lagging behind industry-leader Netflix.

As of December 2023, Disney+ had nearly 150 million global subscribers and Hulu nearly 50 million.

(Reporting by Lisa Richwine; Editing by Sandra Maler)

Related Articles

Hillary Clinton, George Soros and Denzel Washington received the highest US civilian honor Here's Kelce! Retired Eagles great Jason Kelce tries his hand as a late-night television show host 'Sonic 3' bests 'Mufasa: The Lion King' at the box office Disney cuts transgender storyline from new animated series
Share This

Popular

Africa|Business|Economy|Finance|Political

Trade turmoil stymies emerging market bond sale bonanza

Trade turmoil stymies emerging market bond sale bonanza
Asia|Business|Economy|US

Thailand will cut tariffs on US corn imports, minister says

Thailand will cut tariffs on US corn imports, minister says
Business|Economy|Finance|Food|Political

Brazil's inflation slows in March, but annual rate remains under pressure

Brazil's inflation slows in March, but annual rate remains under pressure
Business|Economy|Europe|Finance

Eni pockets 3.6 billion euros from stake sales in biofuel unit to KKR

Eni pockets 3.6 billion euros from stake sales in biofuel unit to KKR

Technology

Health|Lifestyle|Science|Technology

Pornography may be commonplace, but a growing body of research shows it causes lasting harm to the brain and relationships

Pornography may be commonplace, but a growing body of research shows it causes lasting harm to the brain and relationships
Business|Crime|Technology|US

Helicopter crash in Hudson River kills all 6 aboard

Helicopter crash in Hudson River kills all 6 aboard
Business|Economy|Finance|Political|Stock Markets|Technology|US

Morgan Stanley profit beats estimates, boosted by record stock trading

Morgan Stanley profit beats estimates, boosted by record stock trading
Education|Environment|Science|Technology|Travel

How one man just rewrote the history of Alcatraz

How one man just rewrote the history of Alcatraz

Access this article for free.

Already have an account? Sign In