Trump has begun another trade war. Here's a timeline of how we got here
Canada's leader laments lost friendship with US in town that sheltered stranded Americans after 9/11
Chinese EV giant BYD's fourth-quarter profit leaps 73%
You're an American in another land? Prepare to talk about the why and how of Trump 2.0
Chalk talk: Star power, top teams and No. 5 seeds headline the women's March Madness Sweet 16
Purdue returns to Sweet 16 with 76-62 win over McNeese in March Madness
(Reuters) - Meta Platforms has signed a multi-year deal to become the first "official fan technology partner" of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent's board in January.
Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner, UFC said in a statement on Wednesday.
Meta will have its branding featured in UFC's Octagon ring for pay-per-view and "Fight Night" events, along with numerous broadcast features and creative in-arena fan experiences.
Financial terms of the deal were not disclosed.
Meta CEO Mark Zuckerberg has developed a relationship with UFC chief executive Dana White in recent years as a mixed martial arts enthusiast and recreational fighter.
White, along with two others, was elected to Meta's board in January. The UFC CEO is also a friend of U.S. President Donald Trump and had spoken in support of his candidacy at the Republican National Convention in July.
(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Leroy Leo)
