Eric Bieniemy, for example, shared two Super Bowl championships as offensive coordinator with the Kansas City Chiefs in 2019 and 2022. Given his experience, he was widely expected by NFL analysts to earn a head coaching job.
In order to pursue that goal, Bieniemy left the Chiefs in 2023 to join the Washington Commanders and was a favorite to become the teamโs next head coach. But the Commanders were sold at the end of the 2023 season, and the new owners promptly fired him.
Bieniemy is back in the NFL after being hired in February 2025 by the Chicago Bears as their running backs coach, a lower rank than his prior position as offensive coordinator.
The benefit of the doubt
In 2020, the NFL expressed its support for the Black Lives Matter movement by promoting social justice messages on end zones and playersโ helmets. The NFL also hired Roc Nation, Hip-Hop mogul Jay-Zโs company, to manage its music and entertainment.
A year later, the NFL formally ended their decades-long practice of race norming in which the league routinely gave Black players lower baseline cognitive ratings than white players in legal actions related to concussions and subsequent dementia.
But those measures, much like the Rooney Rule, have not closed the racial disparities among NFL head coaches and have not stopped white coaches from appearing to be more likely to receive the benefit of the doubt.

The NFL used goal post pads in 2022 to proclaim the leagueโs efforts to end racism.
Still unresolved is a 2022 lawsuit filed by Black head coach Brian Flores. Despite posting two winning seasons during his three-year tenure, he was fired by the Miami Dolphins. Flores filed a suit against the NFL, the Miami Dolphins and two other NFL teams alleging widespread racial discrimination and hiring practices.
During an interview with reporters before the 2025 Super Bowl, NFL Commissioner Roger Goodell defended the leagueโs diversity initiatives, saying, โWeโve proven to ourselves that it does make the NFL better.โ
Goodell was quick to point out that the NFLโs diversity efforts do not mean a โquota systemโ in which a certain number of candidates of each race are hired.
โThereโs no requirement to hire a particular individual on the basis of race or gender,โ Goodell said. โThis is about opening that funnel and bringing the best talent into the NFL.โ

Joseph N. Cooper does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Source: The Conversation