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Americans increased spending tepidly last month as anxiety over the economy takes hold

Retail Sales
March 17, 2025

WASHINGTON (AP) โ€” U.S. shoppers stepped up their spending just a bit in February after a sharp pullback the previous month, signaling that Americans are shopping more cautiously as concerns about the direction of the economy mount.

Retail sales rose just 0.2% in February, a small rebound after a sharp drop of 1.2% in January, the Commerce Department said Monday. Sales rose at grocery stores, home and garden stores, and online retailers. Sales fell at auto dealers, restaurants, and electronics stores.

The small increase suggests Americans may be growing more wary about spending as the stock market has plunged and President Donald Trump's tariff threats and government spending cuts have led to widespread uncertainty among consumers and businesses.

Some economists were relieved the numbers werenโ€™t worse. Still, many expect consumer spending will grow just 1% to 1.5% at an annual rate in the first three months of this year, far below the 4.2% gain in the final quarter last year.

โ€œConsumer spending is on track to slow sharply this quarter, but not by as much as we previously feared,โ€ Stephen Brown, an economist at Capital Economics, a consulting firm, said in an email.

On Friday, a measure of consumer sentiment fell sharply for the third straight month and is now down more than 20% since December. Respondents to the University of Michigan's survey cited policy uncertainty as a leading reason for the gloomier outlook. While the respondents were divided sharply by party โ€” sentiment about the current economy fell among Republican by much less than for Democrats โ€” Republicans' confidence in the economy's future dropped 10%.

Consumers from all income levels are feeling more strained.

Hunter Simmons of Austin, Texas, who is a lawyer and journalist, said that the uncertainty around the economy because of the stock market turmoil and tariffs has made him more cautious about spending. He said he used to buy the more expensive farm fresh eggs, but now heโ€™s going for the cheapest eggs he can find. Heโ€™s also been buying fewer fresh vegetables and fruits and has turned to frozen versions. And lately Simmons started to pay for gas in cash and is joining fuel rewards programs.

โ€œI am not a big spender in general, but I have been cutting back in small ways,โ€ he said.

A slew of earnings reports over the past few weeks from major retailers including Walmart, Macyโ€™s and Dollar General have cited a slowdown in spending.

Walmart, the nationโ€™s largest retailer and a bellwether for the retail sector, released a weak outlook last month citing uncertainty around tariffs.

February sales also fell last month at gas stations, clothing stores, and sporting goods stores. The figures aren't adjusted for prices, and the cost of gas also declined in February, which likely accounts for most of the drop. Excluding gas and autos, retail sales rose 0.5%, a healthier figure but still modest after a plunge of 0.8% in January.

Also Monday, the National Association of Homebuilders said its index measuring builder sentiment fell three points to 39, the lowest level in seven months, as economic uncertainty dimmed builders' outlook and fewer potential buyers visited homes.

โ€œEconomic uncertainty, the threat of tariffs and elevated construction costs pushed builder sentiment down in March,โ€ the group said. The homebuilders estimate tariffs will add $9,200 to the cost of a new home.

Macyโ€™s says its customers, even at its upscale chains Bluemercury and Bloomingdaleโ€™s, are feeling angst and its financial outlook this month reflects that.

โ€œI think the affluent customer thatโ€™s shopping Macyโ€™s is just as uncertain and as confused and concerned by whatโ€™s transpiring,โ€ Macyโ€™s CEO Tony Spring said at the time.

Hiring has mostly held up and there are no signs that companies are laying off workers. As long as Americans have jobs, spending could remain resilient. But that is not assured.

Dollar General CEO Todd Vasos said Thursday that the overall economic picture for his customers is not ideal and the company said it would close around 100 stores.

โ€œOur customers continue to report that their financial situation has worsened over the last year as they have been negatively impacted by ongoing inflation โ€ Vasos said during an earnings call. โ€œMany of our customers report that they only have enough money for basic essentials, with some noting that they have had to sacrifice even on the necessities.โ€

Spending patterns at Costco have changed to accommodate a soured view of the economy, including a shift toward ground beef and poultry instead of more expensive cuts of meat, said to Gary Millership, the companyโ€™s chief financial officer.

American Eagle Outfitters CEO Jay Schottenstein said angst is particularly high among younger customers.

โ€œNot just tariffs, not just inflation," said Schottenstein. "We see the government cutting people off. They donโ€™t know how thatโ€™s going to affect them. And when people donโ€™t know what they donโ€™t know โ€“ they get very conservative.โ€

The retail sales report mostly just covers goods purchases โ€” as well as restaurant sales โ€” but there are signs Americans are cutting back spending on services as well.

Airline executives at JP Morgan's airline industry conference last week said bookings have fallen.

โ€œThere was something going on with economic sentiment, something going on with consumer confidence," said Delta CEO Ed Bastian at the industry conference.

___

D'Innocenzio reported from New York.

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