Doritos Invents App to Quiet Crunching
Gaming chip giant Doritos has unveiled a potential breakthrough consumers never knew they needed – AI-powered software enabling silent snacking. Dubbed Doritos Silent, the free app leverages artificial intelligence trained on hundreds of noisy chip crunch recordings to actively cancel out embarrassing eating sounds. Created in partnership with Brooklyn developer Smooth Technology, Doritos Silent specifically targets gamers frequently forced to mute themselves mid-match as culinary indulgence shatters stealth. Now, through simulated sound wave inversion, the program allows bold flavor without awkward audio blowback. “The connection between Doritos fans and the gaming community is undeniable,” said Doritos marketing head Fernando Kahane,
December 14, 2023