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Today: January 23, 2025

Lakers Lock In Rising Star Austin Reaves With $56M Max Deal

Austin ReavesAustin Reaves
November 09, 2023
Serena McCloud - LA Post

Despite his unexpected rise to fame and leap from a small Arkansas town to the bright lights of Los Angeles, Lakers star Austin Reaves remains grounded. While captivating fans and fellow players with his skills, the Team USA member stays humble amidst his newfound stardom.

During a typical Las Vegas drive, Reaves spotted a mobile billboard displaying his image for an upcoming Team USA exhibition game. Seeing his face towering over the Strip's bustling streets took Reaves by surprise. But this glimpse of fame was just the start of a journey that would become even more surreal.

Later, Reaves' photo flashed on the Aria's massive video board alongside superstars like Lady Gaga. His significance in basketball was clear as he shared prime ad space. Though his profile was rising fast, Reaves felt unchanged.

Hailing from Newark, Arkansas, a tiny town of just 1,000, Reaves recalls his days as an unknown rookie. Even fellow NBA player Kyle Lowry once passed him without recognition. But after signing a $54 million Lakers contract, Reaves' face began appearing on Los Angeles billboards. He also landed a sneaker deal with Rigorer.

Two years into the league, Reaves made Team USA's World Cup roster. "This ain’t no underdog s--- no more,” said Brooklyn’s Mikal Bridges. “He’s here.”

Reaves' journey began as an underdog, with his Vegas billboard marking a shift from undrafted rookie to Lakers starter. His dedication and skill earned a full-time Lakers contract after initially joining on a two-way deal. He soon proved his abilities to skeptical stars LeBron James and Anthony Davis.

Confidence fueled Reaves' rise. By season two, he was the Lakers' second best player, excelling with 50% field goal shooting, 40% from three and 90% free throws. Strong playoff performances further cemented his reputation.

Coach Steve Kerr and others like Brandon Ingram praised Reaves' consistency, attention to detail and defense. Bridges admired his elite foul drawing as an art. Reaves' validation from stars and coaches demonstrated his growth into a top young player.

With fame came odd rumors, including one linking Reaves to Taylor Swift. But he ignored gossip to stay focused on basketball. “People know who I am. And it’s kinda weird,” Reaves admitted. “But at the same time, in my profession, you’d rather people know who you are than not.”

Those close to Reaves say he remains unchanged despite his lucrative deal. He stays grounded as the same humble, dedicated player, focusing on improving instead of luxury.

Looking ahead, Reaves acknowledges Lakers pressures but aims simply to enjoy basketball, golf, family and friends. Chasing his passion comes first.

Reaves has embodied the underdog storyline, whether truly one or just in mindset. Despite raised expectations at each level, doubts have followed. But he channels doubt into motivation to prove detractors wrong.

“Whether fans or players believe in him or not, Reaves will continue to think he needs to prove people wrong,” noted one commentator.

Reaves' journey from obscurity to fame is a testament to his drive and talent. Despite the attention, he remains committed to his game and ready for any challenge. His path of setbacks and triumphs continues to inspire while showcasing his unrelenting spirit.

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