South Carolina set to carry out its first execution in 13 years after securing medication needed for lethal injection
First Airbus A321XLR delivery due in second-half October, airline says
Trump Media plummets to new low on the first trading day the former president can sell his shares
Top Hezbollah commander killed in Israeli strike on Beirut - two security sources
U.S. national tortured to death in Ukraine by Russian soldiers, Moscow says
Serbia moves to reintroduce compulsory military service
Central banks may face volatile inflation for years to come, ECB's Lagarde says
Max Verstappen punished for swearing in F1 news conference
Many players who made their MLB debuts in 2020 felt like they were 'missing out'
Zoo Atlanta bids farewell to pandas after 25 years
(Reuters) - Nvidia and Jeff Bezos-backed Perplexity AI said on Thursday that it plans to introduce advertising on its artificial intelligence-powered search platform by the fourth quarter.
Last month, the AI startup launched a program for publishers with an initial batch of partners, including TIME, Der Spiegel, and Fortune, in which it plans to share revenue from interactions where a publisher's content is referenced.
Since ChatGPT first launched in November 2022, major search engines have been trying to integrate AI into web search, and analysts have viewed AI-assisted search as a threat to Google's dominant position in the industry ever since the AI boom started.
Microsoft has adopted OpenAI technology for its Bing search engine through its early investment, while Google rolled out AI-powered summaries for the wider public at its developer conference in May.
In April, Perplexity AI raised $62.7 million from existing investors such as Nvidia, and new investors including Garry Tan, CEO of Y Combinator, and Brad Gerstner, founder and CEO of Altimeter Capital.
The fundraising round valued the company at more than $1 billion, doubling its valuation from three months earlier.
(Reporting by Akash Sriram in Bengaluru; Editing by Tasim Zahid)
