The Los Angeles Post
U.S. World Business Lifestyle
Today: April 15, 2025
Today: April 15, 2025

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals

Virginia NIL Law
April 18, 2024
AP - AP

RICHMOND, Va. (AP) — Virginia Gov. Glenn Youngkin signed measure into law Thursday that allows state colleges and universities to directly pay their athletes through name, image and likeness compensation deals, a measure believed to be the first of its kind.

The law, which takes effect July 1, was signed one day after the NCAA eased some of its NIL restrictions but noted that its longstanding “prohibitions against pay-for-play and schools compensating student-athletes for use of their NIL remain in place.”

Michigan athletic director Warde Manuel said other states may follow Virginia's lead. Several states have legislation pending, including Oklahoma, Nebraska and Louisiana.

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
Transfer Rule Lawsuit

“The Virginia decision — by the lawmakers there and the governor to sign it — I think really kickstarts it and puts it right at all of our doorsteps,” Manuel said in an interview with The Associated Press.

The NCAA in July 2021 allowed college athletes to earn money from deals with brands or businesses that compensate them for such things as endorsements or personal appearances. That has made millions of dollars available to athletes and prompted many states to put laws in place preventing the NCAA from restricting NIL revenue, seen by most as a recruiting enticement.

“If this law gets us closer to a federal or a national solution for college athletics then it will be more than worthwhile,” University of Virginia athletic director Carla Williams told ESPN. “Until then, we have an obligation to ensure we maintain an elite athletics program at UVA.”

Earlier this week, the NCAA moved forward on legislation that would allow its 1,100 member schools to be more actively involved in securing sponsorship and endorsement deals for their athletes, including facilitating opportunities between third parties and athletes.

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
NCAA West Virginia Iowa Basketball

The Virginia law clears the way for donors to work directly with a school on paying athletes. One of the bill's sponsors, Del. Terry Austin, told the Richmond Times-Dispatch, that the bipartisan measure was drafted by a University of Virginia deputy athletic director.

Virginia Tech athletic director Whit Babcock told ESPN the school is considering different options for NIL payments, from contracting with a marketing agency or booster-backed collective to pay the athletes rather than money directly from the athletic department.

In December, when NCAA President Charlie Baker proposed a new subdivision of Division I athletics, he said all D-I schools should attempt to bring most NIL activities in-house and consider joint licensing deals with their athletes that would allow schools to pay the athletes.

State lawmakers have been a recent catalyst in prompting changes to NCAA rules around player compensation. In 2019, California lawmakers passed a bill that allowed college athletes to cash in on their fame, other states quickly followed suit and the NCAA was forced to lift its regulations. What remains is a patchwork of rules across the country.

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
NCAA Baylor Virginia Tech Basketball

Since then, the NCAA has suffered a number of losses in court tied to its basic model of amateurism amid growing support for empowering athletes.

Last month, it halted investigations into booster-backed collectives or other third parties making NIL deals with D-I athletes. A few days later, Dartmouth men’s basketball players took an early step toward forming the first union in college sports.

“I do think the time is upon us where student-athletes either are going to be employees or are going to be allowed to receive money, even if they’re not employees,” Manuel told the AP.

___

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
Virginia Tech Spring Football

AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football

Related Articles

Once pariahs, now winners, Final Four coaches Pearl, Sampson a reflection of a changing game Georgia Democrats' frustration with anti-transgender bills boils over into a walkout AI can rip you off. Here's how lawmakers in one state want to stop price discrimination State lawmakers are looking to ban non-existent ‘chemtrails.’ It could have real-life side effects.
Share This

Popular

Business|Education|Political|US

Law students sue US civil rights agency over crackdown on law-firm DEI policies

Law students sue US civil rights agency over crackdown on law-firm DEI policies
Crime|Education|US

Four students injured in shooting at Dallas high school, police say

Four students injured in shooting at Dallas high school, police say
Education|Political|US

Harvard’s president rejected Trump’s demands. Here’s how other university leaders have responded to the White House

Harvard’s president rejected Trump’s demands. Here’s how other university leaders have responded to the White House
Education|Political|US

Justice Department can cut funding for legal guidance for people facing deportation, US judge says

Justice Department can cut funding for legal guidance for people facing deportation, US judge says

Education

Arts|Education|Lifestyle|US

See how a Michigan town moved 9,100 books one by one to their new home

See how a Michigan town moved 9,100 books one by one to their new home
Crime|Education|US

At least 4 injured after shooting at Wilmer-Hutchins High School in Dallas, officials say

At least 4 injured after shooting at Wilmer-Hutchins High School in Dallas, officials say
Economy|Education|Health|Political|Science

Harvard stands to lose $2.2 billion in federal funding. Researchers fear science will suffer

Harvard stands to lose $2.2 billion in federal funding. Researchers fear science will suffer
Education|Political|US

Harvard's challenge to Trump administration could test limits of government power

Harvard's challenge to Trump administration could test limits of government power

Access this article for free.

Already have an account? Sign In