Why Dunkin' and Lego rebrands succeeded – but X missed the mark
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Staff Writer
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Discrimination, isolation and stigma related to sexual orientation or gender identity likely contribute to the higher rates of depression and lower quality of life of LGBTQ+ caregivers.
More people are seeking out traditional forms of medicine, from acupuncture to herbal medicines. The WHO is working to develop standards to make these healing practices implementable on a wide scale.
The heat and chills that come with fever are not only uncomfortable but also metabolically costly. Increased body temperature, however, can make all the difference when you’re sick.
Botanizing is the practice of observing and appreciating plant life. Two plant scientists explain how it benefits people and the planet.
A research accident in the Binder lab at the University of Tennessee led to an unprecedented discovery about how plants respond to a hormone called ethylene.
Is American democracy an ‘experiment’ in the bubbling-beakers-in-a-laboratory sense of the word? If so, what is the experiment attempting to prove, and how will we know if and when it has succeeded?
Scientists analyzing isotope ratios have found that many of the elements that make up life could be left over from Earth’s formation.
Positive psychology focuses on science-based ideas about how to increase your happiness and live a satisfying life. Studies are following how school-based interventions affect students.
Hemp flowers and certain cannabis products contain fungal toxins, including Aspergillus and Fusarium, that can exceed acceptable regulatory levels.
Even in a moment of extreme partisanship, ‘we’ still exist if ‘we’ can witness something together. Researchers are exploring how shared attention can build connection.
The fragility of peace settlements in the Balkans provides a cautionary tale. US and EU policymakers may inadvertently make matters worse by acceding to the aggressor’s territorial ambitions.
With growing polarization, political attitudes have begun to coincide with moral convictions. Partisans increasingly view each other as immoral. New research reveals the depth of that conviction.
‘Winning’ in negotiations isn’t always the best approach.
Words have power, and what vocabulary you have at your disposal to describe your relationships with other people can shape what directions those relationships can take.
On a small, remote island in the Pacific Ocean, an unlikely predator feasts on the world’s largest albatross colony. Researchers are trying to figure out how to stop these murderous mice.
What if plants in the area surrounding a nuclear reactor could act as radiation detectors, with the help of a drone?
Students are provided the opportunity to use America’s national parks as case studies for environmental issues and tough conversations in this course.
The US economy relies on immigrants to fill jobs, but many of them are struggling with high rent burdens that make it harder to build productive lives and integrate into their communities.
Your sprinting skills have a lot to do with genetics, but your brain also plays a big role.
Companies need adept planning to solve supply chain issues.
In winter 2023-24, the Great Lakes’ ice cover was near record lows, peaking at just 16%. Researchers explain how diminishing ice could have consequences for fisheries, and how species are evolving.
Ferns have evolved a mutually beneficial relationship with ants, but this happened late in their evolution. A recent study shows that old dogs can learn new tricks.
A history professor recounts how being indoors during the pandemic led him to rediscover his fondness for video games – and to bring it into the classroom as well.
A newly discovered half-million-year-old layer of volcanic sediment beneath the Aegean Sea rewrites what scientists know about this area’s volcanic history – and potential future hazards.
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