Major wildfires on the Hawaiian island of Maui have killed dozens of people and caused heavy damage, particularly in the historic town of Lahaina, as of Aug. 10, 2023. The state has asked all visitors to leave Maui and those planning to travel there to reschedule their trips – a harsh blow to a destination whose economy relies heavily on tourism. University of South Carolina research professor Rich Harrill, an expert on hospitality and tourism, explains how such events affect places like Maui in the short and long terms.
How tourism-dependent is Hawaii compared to other popular destinations?
Compared to other destinations, Hawaii is very reliant on tourism – it comprises about 25% of the state’s economy. According to the Hawaii Department of Business, Economic Development & Tourism, visitor spending was projected to be US$20.8 billion in 2023 and $23.4 billion in 2026.
Tourism plays an even greater role on Maui. Maui County has the state’s highest reliance on tourism, with 51% of its jobs falling into sectors directly associated with tourism. That means household incomes and purchasing power there are strongly influenced by the tourism economy.
What are the main steps that tourist-related businesses on Maui will have to take in the coming days and weeks?
The first step any business owner should take is to ensure that their business opens in line with all state protocols and laws related to the safety, health and welfare of residents and visitors.
In the short term, the top priorities are helping visitors get flights home, handling cancellations and assessing damage to facilities and property. Then, in the weeks that follow, businesses will clean up and make repairs. They will have various aid sources, including the county, state and federal governments, nonprofits and private insurers.
Major wildfires on the Hawaiian island of Maui have killed dozens of people and caused heavy damage, particularly in the historic town of Lahaina, as of Aug. 10, 2023. The state has asked all visitors to leave Maui and those planning to travel there to reschedule their trips – a harsh blow to a destination whose economy relies heavily on tourism. University of South Carolina research professor Rich Harrill, an expert on hospitality and tourism, explains how such events affect places like Maui in the short and long terms.
How tourism-dependent is Hawaii compared to other popular destinations?
Compared to other destinations, Hawaii is very reliant on tourism – it comprises about 25% of the state’s economy. According to the Hawaii Department of Business, Economic Development & Tourism, visitor spending was projected to be US$20.8 billion in 2023 and $23.4 billion in 2026.
Tourism plays an even greater role on Maui. Maui County has the state’s highest reliance on tourism, with 51% of its jobs falling into sectors directly associated with tourism. That means household incomes and purchasing power there are strongly influenced by the tourism economy.
What are the main steps that tourist-related businesses on Maui will have to take in the coming days and weeks?
The first step any business owner should take is to ensure that their business opens in line with all state protocols and laws related to the safety, health and welfare of residents and visitors.
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