YouTube Star Lands Hornets Jersey Patch for Snack Brand
YouTube superstar Jimmy “MrBeast” Donaldson has landed the first creator-led brand jersey patch sponsorship in major American sports leagues. His snack company Feastables was announced as the new official jersey sponsor for the NBA’s Charlotte Hornets on Monday. The Feastables logo will appear on the jerseys of the Hornets, their G League affiliate Greensboro Swarm, and esports team Hornets Venom GT starting this season. Terms of the sponsorship deal were not disclosed, but a Hornets spokesperson said it was negotiated internally rather than through an agency. While financial details remain private, it likely did not match the Brooklyn Nets’ $30