Lifestyle|US
The holiday shopping season in the United States has steadily shifted earlier each year, with consumers now seeing Christmas decorations, holiday discounts, and seasonal marketing campaigns as early as September or October. This trend, often referred to as Christmas creep, has altered the retail landscape significantly, influencing consumer behavior and shaping retail strategies for major supermarket chains. A range of studies have explored these trends, providing valuable insights into the reasons behind the early start of the holiday shopping season. According to Deloitte’s annual holiday survey, nearly 40% of American shoppers begin their Christmas shopping before November. The study highlights
November 19, 2024